There are plenty of events like festivals, meetups, conferences, and sports happening across the world almost on a daily basis. These events are arranged for different purposes, and causes wherein people of distinct interests and locations gather to make it a success. The best part is that even those who cannot attend the events in person can be part of the same by attending them online. Thanks to the technology which has made things simpler and most of these events are organized online as well.
All this is possible through event planning apps as they are helping boost audience engagement and offer an excellent experience. Also, these apps make the entire event management effortless for the organizer.
According to the statistics, it is predicted that the event technology sector would grow by almost 10.65% between 2019 to 2025.
An on-demand event management app helps meet the needs of different niche markets, and business models as well as engage audiences. Earlier it wasn’t easy to carry out the tasks related to event management without technology. It was time-consuming and resulted in mismanagement etc.
So, the demand for event management app development has been on the rise. This blog would help you know about the process to develop an efficient event app.
Benefits Of Event App For Event Planners
Event apps are quite common and almost 80% of attendees rely on an app to check out event space, know about events, etc. Hence, mobile app development solutions support event managers to manage the event without any hassles. Let us have a look at the benefits of robust event apps
For Event Planners
- Enhance the experience of attendees
- Enable easy ticket booking and purchase
- Allow easy registration & check-in using a smartphone
- Effective networking opportunities with business partners
- Strengthen the ways to promote upcoming events
- Promote events through live streams, contests, and applications
- Can update event-related information on social media
- Promote, organize and manage the event through a feature-rich app
- Get real-time feedback from the attendees
Step by Step Process for Event Management App Development
1. Determine The Reason To Launch The App
Before going for event app development services, make sure you find out the reason how you want your app to be and why you want to build and launch the app. It means to determine the purpose behind launching your app.
Try to work on the basics like :
- Unique app idea
- Know target audience
- Understand the needs of the audience
Make sure you know your competitors well before you start building an app.
2. Decide On Platforms
Decide on whether you want to build a web app or mobile app. You may think of building both. In case you are focussing on ticket buying, you can go with a website. On the other hand, if you have on-site users then go with a mobile app.
The best thing about a mobile app is that it can work offline as well. It will offer necessary details about the event which include schedules, speakers, maps, etc.
When it comes to mobile applications, you can choose native or cross-platform apps. Well, you can choose either of them, but native apps are quite fast and offer an amazing user experience.
3. Confirm your App requirements
At this stage, you need to select the most relevant features for your event management app.
For this, you can go through a range of event planning apps available. Certainly, the features vary with the business purpose, model, etc
Common Functions To Be Included In An Event App
- Ticket sales
- Mobile check-in
- Geolocation
- Interactive venue maps
- Event schedule
- Networking features
- Push notifications
Additional Features To Be Considered For Your Event Planning App
- A section for attendees to interact with the speakers
- Live streaming options
- Personal mobile wallet
- Gamification features
- Data collection & processing
- Customer help & feedback
- Virtual presentations
4. Design, Develop & Test
After you identify the product vision, you can proceed with the development process. To sail through a successful development process, it is always better to seek help from an expert event app development company. You can start by creating a prototype of what your app concept looks like and test it to gather feedback from the users in the real world. Now, move on to the road to launch.
- Divide the project scope into small sections
- Work on the changes as you proceed to start coding
Make sure frequent tests are carried out during the development process. It helps ensure that the end product meets the desired expectations as far as quality and business logic are concerned.
5. Launch
Well, the main issue that arises with event planning applications is that you cannot judge how these apps perform before any event takes place. You cannot get to see even a dummy action until and unless users engage with the app.
It means it is important to keep your technical team prepared for any issues that may happen while the event takes place. You need to have strong tech support during and after the launch of the event app.
Also, you need to plan how to advertise the event app much before its launch. You can give away special perks to app users at the events.
What Are The Monetization Strategies You Can Adopt For Your Event Application?
Whether you choose to go with Android or iOS app development solutions, the main goal of building an app is to earn profits. So, make sure you choose the profitable monetization strategy for your app. Let us have a look at different monetization models you can choose from
Ticket Sales
Tickets are an integral part of events. You can provide tickets to the audience for a price. You can also tie up with other apps to sell tickets to different events through your app.
In-App Purchases
You can let attendees buy premium features or can integrate an online shopping feature that helps them buy merchandise that goes with the theme of the scheduled event.
Freemium
Every user likes free stuff. So, you can offer plenty of features at no cost and offer the advanced version of those features at a price. It will make users pay for the advanced features that prove to be useful for any event.
Advertisements
Tie up with brands that help you display their advertisements on your app. In turn, you can ask the brands to pay for placing their ads on your app or charge a commission for every product order through ads displayed on your app.
Conclusion
Today, people want to explore the world, gain knowledge and connect with others across the world with the same interests.
Mobile apps act as a medium to connect users with their interests and help them engage in events, meetings, etc. Event apps are gaining momentum as people prefer to get hassle-free booking to the events of their choice without having to wait in queues. These apps update on every information audience needs related to events just by accessing their smartphones.
So, if you are looking for iOS or Android app development solutions to build an event app, The Q Dev, a leading mobile app development company can help you build an event app that comprises the latest features and functionalities to meet the needs of any niche and users. Our team of expert app developers offers custom or white label event app development solutions that make your event planning app a success.
Connect with us to share your event management app ideas and we will assist you to build & launch your robust and responsive app that manages events flawlessly.