Undoubtedly, AR- Augmented reality has brought in creativity and transformation that is changing the overall shopping experience online. Almost, every e-commerce business is investing in e-commerce app development to grab new opportunities in the retail market.
The retail specialists cannot overlook the benefits of AR in retail app development solutions. Most retailers are already using this technology to offer a personalized shopping experience to their customers.
AR in the retail industry is making shopping easier for customers. The customers can try the product before they buy it. It helps them visualize a service or product and check how it can cater to their needs. Consumers can also customize the product to get something that matches their individual needs.
Now, the question is how to use AR in the retail business? If you are looking for the answer, continue to read the article to get the answers.
Augmented Reality – Overview
Augmented reality is the interactive experience that uses actual objects and combines them with computer-generated objects. It means both actual updates and changes are done done using the technology. It helps users to use and adjust something that they do not have with them.
For instance, in a retail business, the shopper can see how an outfit fits them before buying the outfit. The technology helps them to alter the color of the outfit as well.
How AR is Changing the Retail Industry?
With AR-enabled retail app development solutions, you can gain brand credibility. A lot of people shopping online are hesitant when buying products. The reason is that they are not sure about whether the products they buy would match their expectations.
With the emergence of AI-powered apps, online retail is focussing more on helping consumers try the product before ordering.
So, let us look at how AR is changing the retail industry
Place and Preview
AR allows retail store owners to help customers set up the products virtually at different spots in their office/home. It gives them a clear idea/preview of how the product would look like at a particular spot in their house or office.
Try products virtually
One of the common features of AR that comes with an e-commerce app development solution is trying it virtually before buying. This feature allows customers to try outfits of their choice virtually. It will help them check if the outfit fits them. They can also change the colors available for a product within the app.
Improve learning curve for customers
AR is used by most retail companies to improve the learning curve. This is to help customers learn about your offerings and efficiency. Using AR technology can help you boost user engagement. You can use AR to draft manuals, and use cloud features and virtual setup to offer simple navigation.
Customer experience after shopping
Well, as a retail store owner, you need to identify the customer expectation after shopping in your store. They may expect customer support, information on products, or some added perks.
With the help of AI-enabled tools, tech professionals have taken a major turn towards a more accessible digital setup.
Filters
When it comes to filters, they drive more users and hence become a tool to improve branding. AR filters come with amazing benefits. With Instagram filters, users can tag the pages which help retail improve user engagement.
Benefits of integrating Augmented Reality into Retail Applications
If you are planning to invest in retail App Development, do not overlook AR technology. It helps engage more customers and helps buyers get complete control over their purchases.
Hence a lot of businesses in furnishing, apparel, and personal care is using AR to stay competitive.
Retailers are now investing in AR to scale their business through its amazing benefits
More User Engagement
AR offers an amazing shopping experience that helps drive more customers and boost brand loyalty.
Customer Satisfaction
AR-powered retail stores are helping buyers get engaging and extraordinary shopping experiences.
Fewer Product Returns
With the features to shop through a wide variety of options and compare prices, users find it easy to get a product of their choice. It helps reduce the rate of product returns.
Try and then buy
With AR, retail businesses can offer the option to try the products before the customer decides to buy. This offers complete convenience to the customers.
Visual Representation
The customers can view the products in a 3D and actual environment. It helps customers buy the products confidently after assessing the specifications of the product.
Sorted store navigation
The customers can utilize AR to search the products by product, brand name, product code, etc
Reduce Hygiene problems
As online shopping needs no contact in AR-centric stores, it cuts down the issues related to hygiene while touching, holding the items, etc
Draft Social Media Content
You can help customers share their shopping experience with family and friends which improves your web presence as well.
How to integrate AR into Retail Apps?
Here are a few steps that can help you integrate AR into your retail application
- Identify your business goals
- Select the right tools
- Integrate the right software
- Select devices
- Choose the operating system
- Market your products smartly
Conclusion
AR has become a necessity and this tool can help retail businesses succeed in the long run. Retail businesses can integrate AR at different phases of sales processes while providing a shopping experience etc. Also, AR-enabled apps allow retailers to enhance brand image and market share.
If you are thinking about using AR for your retail business, Q Dev, a leading e-commerce app development company can help you leverage AI for your retail business. Our expert app developers would evaluate your company goals and requirement to offer a customized AR solution that generates revenue for your business. Get in touch with us to share your app requirements today!